Ocean.

Who doesn’t enjoy swimming around, floating, and basking in the sun? Seeing colorful sea creatures, while playing in the water, anyone would feel just like a child. It gives a euphoric feeling that most people crave.

At IDK, we admire how the photographer captured this image in a striking way—by framing the subject using an “odd perspective.” If you look closely, its dark, deep, almost brooding composition transports you to an “otherworldly” place.

Maybe it’s because the photographer likes to see life in a different way. Maybe he is trying to convey life’s depth and how, at times, we need to take risks just to get a hold of happiness.

Ocean 02 by Hengki24
Source: Deviant Art
PHLOG by FAD

On finding the best artists.

Sometimes the trick lies not in the polished portfolio. Here at IDK, it’s all about attitude—the good kind—and a culture of excellence that set the tenor for each and every project that we handle.While other designers may approach a design project as a problem, we, at IDK, look at our projects as challenges to showcase our collective talents as a team—from our CCO to our multimedia designers—COLLABORATION is key. Here, egos are shot down and true talent (based on hard work, commitment, and a general can-do attitude) is allowed to shine through.

It is a well-established fact that an artist, however talented, if not disciplined, will never achieve his or her full potential. At IDK, we strive to develop not only our talents as creative people, but also our characters and professionalism.

Glorietta Mall’s “Back-to-School Madness Sale” a success.

Our client Ayala Mall-Glorietta posted record-high foot traffic during its annual Back-to-School sale last May. According to management, they are very pleased with the turn out of this year’s sale, thanks to the company’s aggressive marketing efforts in print and OOH media, and in part to our Roving Billboard that went around the metro for two straight weeks prior to the event. Watch out for their upcoming sale this August!